Sell More Wine Direct To consumer At Or Near Your Full Retail Price
Let's deal with the obvious stuff first. There are two principal ways to distribute wine:
- Through the 3 tier distribution system using FOB pricing.
- Direct to consumer at or near your full retail price.
One advantage of the 3 tier system is it gives you access to distributors and restaurants you would have difficulty getting to on your own. One enormous disadvantage is you are selling your wine at half price.
Selling FOB severely limits your marketing effectiveness
While many wineries, wine makers and owners may want to continue distributing through this channel as a safety net or to gain some additional exposure, I'm going to reveal exactly what you need to do to explode your direct to consumer wine sales, giving you international exposure. And, I'm going to reveal the ORDER of those steps because that is critical to your growth success.
Bear with me for just a moment because I want to define exactly what I mean by direct to consumer wine sales so that we're all on the same page.
Direct to consumer (D2C) wine sales is any sale of wine made by you, the winery, directly to the retail consumer including
- sales in tasting rooms,
- sales through the Internet,
- sales at fairs and exhibitions and
- sales made at public and private tastings (lodging, restaurants, parties, wine maker dinners, etc.).
So, let's talk about WHY this is a problem you need to be interested in
Think about wine and, say, vodka or scotch for a moment. When someone acquires a taste for a vodka or scotch they tend to settle in on one primary brand and stick with it.
The exact opposite happens with wine
Wine aficionados love to try new and different wines. They enjoy the experience of it and sharing different "finds" with their family and friends. It is a very social process.
There is an inherent problem with this because there are more than 60,000 active wine labels in the U. S.
With something over 9,600 wineries in the U.S. alone, YOU are facing enormous competition for eyeballs, mind share and wallets - just to get a tiny bit of visibility with the wine drinking public.
This problem will only grow over the next 3 to 5 years as more vineyards are planted and more wineries are added to the list. I live in the Napa Valley and new wineries are starting up all the time and more and more acreage is being planted with vine stock. Everything I read shows me this problem is the same all over the country and I suspect, the world - note the massive growth in Australian and Chilean wines and even Malbec from Argentina.
So, the problem is real and growing
How do YOU break through the glut of information, "me too" labels and confusing tasting notes to stand out from the crowd, sell more wine, more profitably than ever before?
You start by registering to receive my free report that will lay out for you EXACTLY the steps you need to create and execute your own successful, direct to consumer wine marketing implementation plan. Remember, this is important because I define for you exactly what you need to do and the all important sequence of those steps.
In case you are thinking about this...
Objection #1 - Why don't you list the 10 items here? Because this page would be way too long. See, the whole idea is for you to READ and take ACTION on the 10 steps. Formatting the report in an easy to read PDF style means you can print it off and read it in your office or home - and I've left space in it for you to write notes to help you implement the changes.
Objection #2 - Why am I giving this away free? Because I want to PROVE to you - in a low risk way for you - that this really is a problem you can correct by providing you with key information to help you implement your direct to consumer marketing and sales plan.
Objection #3 - I don't want to risk my privacy by giving up my personal information. Hey, I completely understand that. I absolutely hate it when I get fooled into signing up for something and then get slammed with ads, offers and stuff I'm not interested in.
So, here's my promise to you:
- No one is going to show up at your door trying to sell you anything.
- No one is going to call you on the phone - unsolicited - and harass you to get you to buy anything.
- I never, ever share any of your personal contact information with anyone else without your clear, prior consent. Period.
Let me go one step further and clearly define your risks for you:
1. When you register, you will be sent the report when done and, I hope, thoughtfully read the free report giving particular attention to how it can help you dramatically increase your direct to consumer wine sales. You are at risk if you don't read it. You are at risk if you do read it but don't act.
Why? Because you are not the only one downloading the report - your competitors are registering to receive the report and some will act on it.
Even with a growing wine market, the competition is growing even faster. So, when your competition grows...you are at risk because they will take business away from you. Don't you want to be the one growing by selling more wine direct to consumer at or near YOUR full retail price?
2. If you don't sign up. You are at risk because of the same reason above.
Now, I know you think "Well, I'll just come back later." We both know the fallacy of that, human nature being what it is. Once you close your browser, you are gone, never to return. So, now is the time to take action and sign up to receive the free 2009 report - 10 Steps To Triple Your Consumer Direct Wine Sales.
Just fill in the information below and I'll immediately email you the link.
Thank you and wishing you D2C wine sales success.
Register For Your FREE Digital Report Right Now
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